Gym Concept

There are many people who join gyms. They usually want similar things. They want to get fit or lose weight. Some are there to meet people. Everyone joins with good intentions. They are going to go everyday or at least three times a week. They are going to work out at least an hour a day. Maybe this sounds familiar to you, you go for the first two weeks and then you overdo it. Next thing you know you are sore and don’t go for a while. Now you are out of the habit and the memory of the pain is still too strong. Alas, a month goes by and the gym is just a faded memory. What causes one to succeed while another doesn’t? I believe it’s all in the approach. To succeed in a gym:

• Make a decision – be sure you are serious and set clear, obtainable goals. This will keep you focused. This will help on those days when you don’t want to work out.

• Get a coach/trainer – once you have made a decision and created some goals, you need someone to show you the ropes. They will teach you the machines, equipment and exercises. They might guide you on some pitfalls both mentally and physically. They will help you develop a plan to match your goals and tweak the plan as you start to achieve those goals.

• Set a schedule and work the plan – the key to sustainable achievement is consistent effort. It’s more important to do a little each day than it is to do it all in one day and take a break the rest of the week.

• Get a support group – those who are truly successful will usually say they owe their success to their workout buddies. At a gym you will find a group of people that support each other as well as push each other to new heights. They also help when the day is not so great.

• Check-in and adjust – it is important to track your progess and then adjust when needed. Some people may have a goal for endurance if they are training for a marathon. Another goal might be to loose weight. Once they loose the weight they might want to tone their bodies. Each will be achieved by doing different activities.

So what does this all have to do with marketing? Well, if you take the same principles, you will see it matches perfectly.

Business Marketing Gym

Keep in mind why the feast or famine cycle typically happens. Just like a gym, we have great intentions to market. We start out strong. We send out letters, make calls, network like crazy and yes, even cold call. Then low and behold, we get busy. Yeah! Next thing we know we are so busy we don’t have time to count the money as we put it in the bank (if you are lucky). Then what I have found happens is due to the “busy-ness” factor of your schedule the marketing activities tend to slow down. In fact, I would venture to say they may even stop all together. After all, how could you manage another project right now. Then one day you come into the office and realize the work is done and there is no more work in the pipeline. Hmm, why did this happen. That is the effect of no marketing during the busy times. That is why the Business Marketing Gym was created. Here is how you succeed with the Business Marketing Gym:

• Make a decision – there are businesses that will grow with little or no effort, for a while. But, for a sustainable business, it requires a decision. First you need to know what you want to accomplish and then you have to commit: money, time and effort to make it happen. The “Flying by the seat of the pants” method of running a business is not a long-term strategy.

• Get a coach/trainer – once you have made a decision, start with some goals, you need someone to show you the ropes. It is critical first to know where you are in your business and then know where you are going. Who are you serving? What do you do for them? How do you serve them? The trainer/coach will teach you the most effective way to achieve your goals.

• Set a schedule and work the plan – the key to sustainable achievement is consistent effort. It’s more important to do a little each day than it is to do it all in one day and take a break the rest of the week. A more effective plan is to market 10 to 15 minutes a day, whether you are busy or not. This will allow for a more steady flow of business.

• Get a support group – those who are truly successful will usually say they owe their success to their support grouop. At the Business Marketing Gym you will find a group of people that support each other as well as push each other to new heights. They also help when things are not going so well. As it relates to marketing your business, the creative energy of a group is clearly the key to success. Napoleon Hill speaks of Mastermind groups in his book Think and Grow Rich. When people get together to help each other achieve new heights, you will be amazed at the accelerated growth they experience. Usually in the process, they become loyal customers of each other as well.
  

• Check-in and adjust – it is important to track your progress and then adjust when needed. Each will be achieved by doing different activities. In marketing there are key areas of the marketing process with specific activities to be used to achieve specific goals. As you move through your cycles, you have to adjust your plans.

So you see, a Business Marketing Gym is clearly the way to go.